About Discover Gloucester

Discover Gloucester:

As the official destination marketing organization (DMO) for the City of Gloucester, Discover Gloucester works to promote tourism and the visitor based economy by increasing awareness of Gloucester as a desirable visitor destination while also improving the quality of life for Gloucester residents and local business owners with positive economic benefits.

Discover Gloucester is a nonprofit 501-C-6, with grant support from the City of Gloucester, along with tourism-related local businesses that invest in advertising in our annual Discover Gloucester Visitor Guide and specially designed cooperative advertising packages and social media campaigns.


Discover Gloucester’s mission as a Destination Marketing Organization (DMO) is to promote Gloucester’s unique and authentic experiences to our community and visitors far beyond Cape Ann. We value partnership and collaboration with the city, local businesses and cultural venues. At Discover Gloucester we seek to attract visitors that encourage interactions that impact our local economy.


By valuing all that Cape Ann and Gloucester have to offer, Discover Gloucester inspires authentic and diverse visitor experiences that create lasting memories. We showcase the area’s unique offerings to promote Gloucester as an inclusive and diverse destination for all.

Our Diversity, Equity, Accessibility, Inclusion & Belonging Commitment:

As a non-profit destination marketing entity, Discover Gloucester promotes the area’s unique offerings to bolster Gloucester’s economic and cultural vitality. Discover Gloucester values the differences that make up our authentic community of vibrant businesses, residents, and visitors. Through this lens, and our actions, Discover Gloucester’s commitment is to advancing a city that is welcoming, respectful, and inclusive of all.

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