About Discover Gloucester

Discover Gloucester:

As the official destination marketing organization (DMO) for the City of Gloucester, Discover Gloucester works to promote tourism and the visitor based economy by increasing awareness of Gloucester as a desirable visitor destination while also improving the quality of life for Gloucester residents and local business owners with positive economic benefits.

Discover Gloucester is a nonprofit 501-C-6, with grant support from the City of Gloucester, along with tourism-related local businesses that invest in advertising in our annual Discover Gloucester Visitor Guide and specially designed cooperative advertising packages and social media campaigns.

Mission:

Discover Gloucester’s mission as a Destination Marketing Organization (DMO) is to promote Gloucester’s unique and authentic experiences to our community and visitors far beyond Cape Ann. We value partnership and collaboration with the city, local businesses and cultural venues. At Discover Gloucester we seek to attract visitors that encourage interactions that impact our local economy.

Vision:

By valuing all that Cape Ann and Gloucester have to offer, Discover Gloucester inspires authentic and diverse visitor experiences that create lasting memories. We showcase the area’s unique offerings to promote Gloucester as an inclusive and diverse destination for all.

Our Diversity, Equity, Accessibility, Inclusion & Belonging Commitment:

As a non-profit destination marketing entity, Discover Gloucester promotes the area’s unique offerings to bolster Gloucester’s economic and cultural vitality. Discover Gloucester values the differences that make up our authentic community of vibrant businesses, residents, and visitors. Through this lens, and our actions, Discover Gloucester’s commitment is to advancing a city that is welcoming, respectful, and inclusive of all.

Reflect, Reconnect & Restore: Local Industry Leader and Businesses Shared 2022 Roundtable Findings

Each fall, Discover Gloucester and the Greater Cape Ann Chamber of Commerce hold collaborative roundtable conversations with local industry leaders and businesses relating to their summer season sharing successes, challenges, and insights for the future. Download a copy of the 2023 presentation here.

White Paper: The Changing Nature of the Visitor Economy in Gloucester, MA

In an effort to collect more information about the current state of Gloucester’s visitor economy, Discover Gloucester brought together tourism stakeholders to share insights and outcomes related to their 2018 summer season. This white paper summarizes the current visitor economy trends that were identified, based on the collaborative input from Gloucester’s key tourism stakeholders. Download a copy here to read their results.

Contributors:

For a full list of those who have contributed to our success through photography, events and our website design, please visit our Contributors Page.

Staff: