As the official destination marketing organization (DMO) for the City of Gloucester, Discover Gloucester works to promote tourism and the visitor based economy by increasing awareness of Gloucester as a desirable visitor destination while also improving the quality of life for Gloucester residents and local business owners with positive economic benefits.
Discover Gloucester is a nonprofit 501-C-6, with grant support from the City of Gloucester, along with tourism-related local businesses that invest in advertising in our annual Discover Gloucester Visitor Guide and specially designed cooperative advertising packages and social media campaigns.
Discover Gloucester’s mission as a Destination Marketing Organization (DMO) is to promote Gloucester’s unique and authentic experiences to our community and visitors far beyond Cape Ann. We value partnership and collaboration with the city, local businesses and cultural venues. At Discover Gloucester we seek to attract visitors that encourage interactions that impact our local economy.
By valuing all that Cape Ann and Gloucester have to offer, Discover Gloucester inspires authentic and diverse visitor experiences that create lasting memories. We showcase the area’s unique offerings to promote Gloucester as an inclusive and diverse destination for all.
Our Diversity, Equity, Accessibility, Inclusion & Belonging Commitment:
As a non-profit destination marketing entity, Discover Gloucester promotes the area’s unique offerings to bolster Gloucester’s economic and cultural vitality. Discover Gloucester values the differences that make up our authentic community of vibrant businesses, residents, and visitors. Through this lens, and our actions, Discover Gloucester’s commitment is to advancing a city that is welcoming, respectful, and inclusive of all.
Reflect, Reconnect & Restore: Local Industry Leader and Businesses Shared 2022 Roundtable Findings
Each fall, Discover Gloucester and the Greater Cape Ann Chamber of Commerce hold collaborative roundtable conversations with local industry leaders and businesses relating to their summer season sharing successes, challenges, and insights for the future. Download a copy of the 2023 presentation here.
White Paper: The Changing Nature of the Visitor Economy in Gloucester, MA
In an effort to collect more information about the current state of Gloucester’s visitor economy, Discover Gloucester brought together tourism stakeholders to share insights and outcomes related to their 2018 summer season. This white paper summarizes the current visitor economy trends that were identified, based on the collaborative input from Gloucester’s key tourism stakeholders. Download a copy here to read their results.
For a full list of those who have contributed to our success through photography, events and our website design, please visit our Contributors Page.
PO Box 915
Gloucester, MA 01930
2023-24 Executive Board
Michael DeKoster, Maritime Gloucester
Christine Armstrong, Armstrong Brand Consulting
Carol Mondello, Consultant
Chris Griffith, Gloucester Stage
Kerry McKenna, Individual Consultant
Michelle Williams, Atlantic Vacation Homes
2023-24 Board of Directors
Miranda Aisling, Cape Ann Museum
Sam Bevins, Greater Cape Ann Chamber of Commerce
Katelyn Ciaramitaro, Engel & Volkers by the Sea
Emily Douglass, Cape Ann Whale Watch
Heath Ellis, Schooner Thomas E. Lannon
Adam Farber, Mark Adrian Shoes
David Fields, City of Gloucester Community Development Director
Linda Harvey, Hammond Castle Museum
Jeanne Hennessey, Beauport Hospitality Group
Amanda Pollock, Beauport Hospitality
Caitlin Pszenny, Cape Ann Lanes / Laneside Pub & Brewery
Zach Sears, Minglewood Harborside
Pamela Tobey, City of Gloucester Director of Communications & Constituent Services