Masshole & Co. exists to raise the standard of what a neighborhood pet store can be:
transparent, community-focused, and rooted in the belief that pets deserve the best. In the heart
of Gloucester’s Main Street, we’re proud to offer products that reflect the hardworking,
no-shortcuts values we’ve built our name on.

So, what are pet provisions? Simply put, they are a curated selection of quality items for your
dog and cat.

We aim to provide high quality products in a clean, organized, and well-kept space with a warm
and welcoming atmosphere. You’ll find seafood treats freeze-dried on the local state fish pier,
hand-made human-grade biscuits, national design award–winning enrichment toys, wellness
items recommended by a local vet tech, and proteins sourced from farms we can call out by
name. Everything in the shop has earned its place on our shelves. Through careful consideration of
quality, production method, and purpose you can guarantee you’re picking up a well vetted product.
We’re not just looking to other brands to meet our standards. We’re leading by example. With a
move from our home kitchen to our Main Street bakery, we’ve scaled up without selling out.
Each recipe still starts with whole foods like bone-in chicken breasts, beef bottom round, and
wild blueberries, all ingredients that you can see in the final product.

Each one of our Masshole Biscuit Co. treats are made by hand, every step of the way, by
CaSandra or Noel, the shop’s owners and operators. This results in a high-value treat
guaranteed to make your dog’s day. Cut into two shapes — Massachusetts (Mass) or a small
bite (Hole) — the biscuits are as practical as they are comical.

That same intentionality extends beyond our offerings and into the experience of shopping with
us. Because we believe that all dogs deserve to enjoy their neighborhood pet shop, we offer
private shopping sessions. Be it a special event, reactivity concerns, or just a case of general
anxiety (for you or your dog), you can shop with us uninterrupted for the duration of your
session. Book yours here today.

We hope to see you soon!